The Drew Barrymore Show
A daytime talk show on CBS presented by Drew Barrymore.
CBSi asked us to design the website for The Drew Barrymore Show which aired on CBS in the Fall of 2020.
We began with a teaser site to showcase the show's brand direction and "Making Of" plus Behind The Scenes content. Following that effort, we created the UX/UI for a full site. It's purpose was to scale through episodes and seasons, for various content types from video to recipes to shopping.
We used photo selection, creative editorial, font and color pairing, animation, parallax scrolling, and hierarchy of content to maintain the show brand and maximize ease of use for the viewer.
A well constructed process was coordinated with multifunctional teams, from the CBS group, editorial, set production, to Drew and her brand directors.
Enjoy the series and website here.
