Team Coco
The digital brand of Conan O’Brien. Webby and Emmy Award-winning website, mobile, and OTT design.
In an effort to streamline the two CONAN and Team Coco brands and emerge as one digital leader in the late night space, we redesigned the native mobile app, responsive website, and OTT apps.
Our process involved a comprehensive content audit, competitive analysis, look & feel explorations, wireframes, information architecture, UX/UI, iconography, content creation, marketing, illustration, visual design, video graphics, production, and delivery to the development and editorial production teams.
TeamCoco.com was redesigned as a responsive website showcasing video and editorial content with a player capable of live streaming. The site structure is of a modular nature for varied content types and/or sub-brands including special categories, franchises, sponsorships, and microsites including CONAN Without Borders.
We redesigned the native mobile application to be in line with the website and to include a live streaming video player.
OTT players were designed for all streaming platforms including PS4, Xbox, Apple TV, and Roku.
An overarching UI design system was built for scalability and consistency in visible language.
